Studio showcase

AI director: brand films, music videos, UGC and product photosWhat the studio makes.

Campaigns, videos and images, shown exactly as finished, and how a project runs, from your idea to delivery.

Campaigns · 2026

Campaigns ready to air.

Brand ads, a full identity, a music video, short films. Every project starts from a brief and ships in 4K: edited, mixed, graded, cut down to 16:9, 1:1, 4:5 and 9:16. Art direction, image, film and sound with a single point of contact, from first frame to delivery.

01 — Space

Ariane 6

Brand film · “From Toulouse to Kourou”

Self-initiated · not commissioned by the brand

From the clean room to the launch pad.

Tell a launch like a space-agency documentary: the satellite in Toulouse, the night convoy, the Guiana jungle at dawn, the control room, lift-off. No sci-fi effects, people at work.

Deliverables
3 stills in 4K · 22 s film in 4K · 16:9, 1:1, 4:5
Grade
Space documentary, neutral and cool
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
Toulouse clean room, from the gallery, 35mm.
Lift-off seen from the jungle, with the families.
Kourou, the launch pad at dawn.

02 — Automotive · rally

Ferrari F40

Recreated archive · “Flat out through the passes”

Self-initiated · not commissioned by the brand

The Alps, 1991. Nobody lifted.

An F40 thrown up a pass like a 1990s hill climb: roadside camera, on-board camera, helicopter, 16mm film. It must feel like found footage, not an ad.

Deliverables
3 stills in 4K · 22 s film in 4K · 16:9, 1:1, 4:5
Grade
16mm film: grain, 4:3 gate, halation, weave
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
The hairpin, spectators step back. Ektachrome.
From the passenger seat, 24mm.
Service park, at night.

03 — Watchmaking

Rolex

Submariner · “Time to do it right”

Self-initiated · not commissioned by the brand

“Someone will count on every second.”

Two kinds of patience that echo each other: the watchmaker finishing a movement above Lake Geneva, the diver counting her seconds at the safety stop. A 55-second film in long takes, shot like a watch campaign: the workshop at dawn, the descent along the seagrass, the return at sunset. Warm French voice-over and an original orchestral score; the dial is checked frame by frame.

Deliverables
3 stills in 4K · 55 s film in 4K · 16:9, 1:1, 4:5
Grade
Deep greens, warm golds
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
At the waterline, 100mm macro in a split-level housing.
The bench, above Lake Geneva.
At the hut, gloves, coffee.

04 — Sport · running

Nike Running

Ad · “Run anyway”

Self-initiated · not commissioned by the brand

Nobody cheers at 6 am. Run anyway.

Ordinary people running before work in the November rain in Paris. An alarm, Canal Saint-Martin, the Montmartre steps, two strangers catching their breath at the top. Handheld, cut on the footsteps, a little humour.

Deliverables
3 stills in 4K · 22 s ad in 4K · 16:9, 1:1, 4:5
Grade
Contrasty documentary, cold rain
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
Canal Saint-Martin, 6:40 am, light rain.
The Montmartre steps, shot from above.
At the top, two strangers.

05 — Leather goods · travel

Louis Vuitton

Travel trunk · “Gare de Lyon, 6 am”

Self-initiated · not commissioned by the brand

The journey starts on the platform.

A trunk alone on an empty platform at dawn, a traveller, a departing train. No fantasy set: Gare de Lyon, mist, the sound of heels.

Deliverables
3 stills in 4K · 22 s ad in 4K · 16:9, 1:1, 4:5
Grade
Blue dawn, golden highlights
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
The trunk on the platform, 6 am.
The traveller, camel coat.
The brass lock, gloved hand.

06 — Gastronomy

Guide Michelin

Documentary film · “The rush”

Self-initiated · not commissioned by the brand

Twenty seconds of service, one perfect plate.

Film a starred kitchen during the evening rush like a documentary: tickets printing, hands, the brigade, the pass, then the silence of the dining room.

Deliverables
3 stills in 4K · 22 s film in 4K · 16:9, 1:1, 4:5
Grade
Warm tungsten, cool steel
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
At the pass, under the heat lamps.
The plate rim, wiped one last time.
The brigade, 8:40 pm.

07 — Sport · football

Adidas Football

Ad · “Le Prodige”

Self-initiated · not commissioned by the brand

From the cage pitch to the tunnel.

A 19-year-old striker juggling alone at night on a suburban cage pitch while kids watch, then waiting in the tunnel before his first match. Raw, nocturnal, no effects.

Deliverables
3 stills in 4K · 22 s ad in 4K · 16:9, 1:1, 4:5
Grade
Match night, cool and contrasty
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
The cage pitch, a single floodlight.
The tunnel, before the first match.
Predator, at wet-turf level.

08 — Automotive

Porsche

911 Carrera · “Sunday Morning”

Self-initiated · not commissioned by the brand

Nothing to prove. Just the road.

Show the 911 the way it is lived: a Sunday morning on the Furka Pass, under an overcast sky, no tricks. Flat light, paint reflecting the sky, a 50-year-old driver who does not pose.

Deliverables
3 stills · 22 s ad in 4K · 8 s loop
Grade
Cool editorial, matte blacks
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
Furka Pass, tripod at 40 m, 35mm.
Cabin, from the passenger seat.
Stop at the summit: coffee on the roof.

09 — Airline · travel

Air France

Ad · “The last night flight”

Self-initiated · not commissioned by the brand

From the jet bridge to sunrise.

A long-haul flight told through its quiet moments: Roissy in the rain, the empty jet bridge, the sleeping cabin, the window at dawn, the plane above the clouds. Elegant, slow, natural light.

Deliverables
2 stills in 4K · 22 s ad in 4K · 16:9, 1:1, 4:5
Grade
Blue night, golden dawn
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
The jet bridge, Roissy, 11 pm.
The window, at dawn.

10 — Automotive · electric

Renault 5 E-⁠Tech

Ad · “Paris, 7:12 am”

Self-initiated · not commissioned by the brand

The city, made small.

A funny city ad: the yellow R5 leaves a car park at 7:12 am, crosses the Marais, slips into an impossible parking space to ironic applause from passers-by. Autumn light, real streets, fast rhythm.

Deliverables
2 stills in 4K · 22 s ad in 4K · 16:9, 1:1, 4:5
Grade
Warm autumn, yellow kept true
Role
Art direction, writing, generation, grading, editing
This level for your brand?Let’s talk →
The Marais, an October morning.
7:12 am, the car park, the croissant.

11 — Branding · specialty coffee

ORIGINE

Coffee roaster · full brand identity

Coffee should read like a wine label.

An identity that works on the shelf and in the shop. The mark is a bean seen from above, which is also the O of Origine. Each bag carries its lot sheet (farm, altitude, variety, process, roast date) and one colour per origin. Vector logo, guidelines, labels, signage, cup and stationery, placed on real photographs.

Deliverables
Vector logo (SVG), 4-board guidelines, 3 labels, seal, sign, cup, tote, cards · 39 s brand film in 4K
Typefaces
Archivo Expanded, Fraunces Italic, IBM Plex Mono
Role
Concept, identity, packaging, mockups, editing
A brand like this one?Let’s talk →
The range: Colombia, Ethiopia, Brazil.
Guidelines 01: the mark and the idea.
The cup, a Lyon street.
The painted sign, Lyon 2nd.
Tote, cards, bag.
Guidelines 03: the label system.
Guidelines 02: colours and type.
Guidelines 04: applications.

12 — Niche perfumery

VÉRA

Obsidienne 03 fragrance

Morning, before anyone else.

A small Paris house selling a ritual, not a dream. A real apartment, low morning light, limestone, linen. The same bottle in the film and on the stills.

Deliverables
3 stills · 22 s ad in 4K · 8 s loop
Grade
Warm film, soft shadows
Role
Art direction, writing, generation, grading, editing
A brand like this one?Let’s talk →
The bottle on the sill, olive-leaf shadows.
The kraft box, tissue paper.
Bathroom, everyday objects.

13 — Fashion

LUMEN

Fall-winter collection

One coat. One runway. The wind.

The austerity of a Northern European label: an empty airfield, a low sky, a single silhouette. The same model across shots, the only colour is the windsock.

Deliverables
4 stills in 4K · 22 s fashion film in 4K
Grade
Desaturated fashion, soft greys
Role
Art direction, writing, generation, grading, editing
A brand like this one?Let’s talk →
On the runway, overcast sky.
Three-quarter back, the hangar in the distance.
Very wide: the silhouette, the windsock.
Detail: wool, horn buttons.

Cinema · period and genre

Making cinema without a set.

A folk-horror trailer, a short set in a world made of blocks, a tape found in Chernobyl, an arthouse thriller teaser, a Super 8 pop video, a 1925 silent comedy, the Eiffel Tower building site recreated in 1888. Each era has its grain, frame rate and title cards. Original characters and stories.

14 — Film · horror

Moisson

Trailer · folk horror

“This year, the field has chosen.”

An 88-second trailer in 2.39, built like arthouse horror trailers: wide shots in broad daylight, symmetry, silence, then the frenzy. A village in Aveyron, a harvest festival, straw masks, a girl in a white dress, and a final shot held for twelve seconds. Original score on hurdy-gurdy and fiddle, French dialogue, title cards on black, and the poster.

Project
Trailer, original story
Deliverables
88 s trailer in 2.39, delivered in 4K · poster · 4 set stills
Sound
Original score, voices, sound effects, −16 LUFS mix
Grade
Muted wheat, desaturated greens, milky blacks
Role
Art direction, writing, generation, grading, editing
A film like this one?Let’s talk →
The poster.
The girl in the straw mask, final shot.
The banquet under the walnut tree: the whole village is staring at her.
The straw mask nailed to the blue door.
The torchlight procession.

15 — Film

Les Eaux Basses

Teaser · arthouse thriller

“She never came back.”

A 24-second teaser built like arthouse horror trailers: slow, beautiful, unsettling. A tidal island in Brittany, a silent dinner, a blue door, a girl in a yellow raincoat. Black title cards, a foghorn, and the poster.

Project
Teaser, original story
Deliverables
24 s teaser in 2.39, delivered in 4K · poster · set still
Grade
Restrained colour, verdigris shadows
Role
Art direction, writing, generation, grading, editing
A film like this one?Let’s talk →
The teaser poster.
The dinner, in 2.39.

16 — Film · horror

Zone

Short film · found footage

“The lights… someone turned the lights on.”

October 1997: two students enter the Chernobyl exclusion zone with a Hi8 camcorder. Four continuous twenty-second takes, no cuts: the Pripyat avenue and the Ferris wheel, a school strewn with gas masks, the hospital corridor, then night, when the windows of a dead tower block light up. Camera date and clock, Geiger counter, no music.

Project
Short film, original fiction
Deliverables
92 s short in 4:3, delivered in 4K · poster · 4 set stills
Sound
Live sound, dialogue, Geiger counter, tape hiss
Role
Art direction, writing, generation, grading, editing
A film like this one?Let’s talk →
The poster.
The Pripyat Ferris wheel.
The classroom and its gas masks.
At the end of the hospital corridor, someone.
At night, the windows light up.

17 — Film · horror

Généré

Short film · liminal horror

“The world only exists where you look.”

A man wakes up in a very real world made of one-metre blocks: grass, soil, oak, stone, and a square sun. Night falls, a cabin, hundreds of tally marks on the wall, then blocks vanishing one by one in the dark. A double in the wall, and in the morning, the edge of the world. Shot like cinema, in long takes: natural light, 35mm, a piano slowly going out of tune.

Project
Short film, original world and story
Deliverables
63 s short, delivered in 4K · poster · 4 set stills
Sound
Original piano score, voice, sound effects, −16 LUFS mix
Role
Art direction, writing, generation, grading, editing
A film like this one?Let’s talk →
The poster.
The world at waking, square sun.
The cabin, at nightfall.
In the wall, the void. And someone.
In the morning, the world ends.

18 — Music video · Super 8

NOA

Music video · “Été indien”

Marseille, the end of summer.

A pop video for NOA, a fictional artist, shot as if on Super 8: the Vallon des Auffes rocks, the Corniche by scooter, the dives, the sunset. Warm grain, light leaks, joy and nostalgia.

Project
Music video, Super 8 in Marseille
Deliverables
22 s excerpt in 4K · 16:9, 1:1, 4:5 · 2 set stills
Grade
Warm Super 8, light leaks
Role
Art direction, writing, generation, grading, editing
A video for your release?Let’s talk →
The Corniche by scooter, 35mm.
Vallon des Auffes, Super 8.

19 — Film · silent

Le Garçon

Excerpt · silent comedy, 1925

Eight coffees. Nothing broken.

A Paris café waiter, a stack of plates, a dog, a lamppost and a policeman. Orthochromatic black and white, 18 frames per second, art deco title cards, ragtime piano.

Project
Silent short, original character
Deliverables
19 s excerpt in 4K with title cards · set still
Grade
Silent 1925: flicker, scratches, 18 fps
Role
Art direction, writing, generation, grading, editing
A film like this one?Let’s talk →
Set still, 1925 (recreation).

20 — Film · recreation

Paris, 1888

Recreation · building the tower

As if a camera had been rolling in 1888.

The Eiffel Tower construction filmed as if with a hand-cranked camera: riveters 200 metres up, Gustave Eiffel on the girders, the Champ-de-Mars crowd, the finished tower. Sepia, flicker, uneven frame rate, period title cards.

Project
Historical recreation
Deliverables
27 s film in 4K with title cards · 3 prints in 4K
Grade
Sepia 1888: 16 fps, gate weave, dust
Role
Art direction, writing, generation, grading, editing
A film like this one?Let’s talk →
Albumen print: the first floor.
Portrait in the design office.
The tower from the Right Bank.

Contact · a personal reply, from me

An idea? Let’s make it a film.

matthieu@studiolatent.fr

Describe your project in one sentence: I reply with specific questions and a first idea.

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