AI ads · commercials
6 to 90-second spots, delivered in 4KAI ads that don’t look like AI
A spot written, directed and mixed like a classic production, with no set, no rentals and no weather. Your product is locked from your photos and stays identical from shot to shot; you sign off at three key moments, and the film arrives as a 4K master with cut-downs for every screen.
What you get
The deliverable
- Script, shot list and art direction
- Film directed shot by shot: voice, music, sound effects
- 4K master and 9:16, 1:1 and 4:5 cut-downs
- Stills from the film for print and social
- Formats
- TV, cinema, YouTube, social, print
- Timing
- 3 to 5 weeks
- You provide
- The product, the message, the release date · Your references, and what must be avoided
- Price
- Quoted after the brief
What it is for
Three uses
The most common requests, from a brand, an agency or an artist.
- 01
A product launch
A film ready for the release date, with social formats and stills pulled from the film, without waiting for a shoot slot.
- 02
Impossible locations
An Alpine pass in 1991, a launch pad, a city in the rain: settings you cannot rent, rebuilt shot by shot.
- 03
Test before producing
Several film directions or hooks to compare before committing a shoot budget.
How I work
Four steps
One contact, who does the work himself. You sign off before each next step.
- 01
Script and shot list
The message, the length, the tone. I write a script and a shot-by-shot breakdown; you sign off a first time.
- 02
Art direction
Product, characters and places locked as key images from your photos, tested from several angles. Second sign-off, before any animation.
- 03
Directing and sound
Each shot is animated, checked frame by frame (hands, text, logos), edited and graded; voice, music and sound effects are mixed.
- 04
Master and cut-downs
Third sign-off on the edit, then the 4K master, the 9:16, 1:1 and 4:5 versions and the campaign stills.
Examples
See the work
None was commissioned by a brand: self-initiated work, fictional brands or fiction, each labelled.
Automotive · rallyFerrari F40The Alps, 1991. Nobody lifted.Self-initiated, not commissioned by Ferrari.
Branding · specialty coffeeORIGINECoffee should read like a wine label.Fictional brand, created for the showcase.
Airline · travelAir FranceFrom the jet bridge to sunrise.Self-initiated, not commissioned by Air France.
FAQ
The questions
Not the answer? Write to me, I reply myself.
What is an AI ad?
A commercial whose images, and often the voice and music, are generated by artificial intelligence instead of being shot. Writing, directing, editing, grading and mixing remain a director’s job: AI replaces the set, not the direction.
How much does an AI ad cost?
It is quoted after the brief: length, number of shots, formats and finish set the price. The quote details every stage, the schedule and the rights, and nothing starts without your approval.
How long does it take?
Three to five weeks for a brand film, from script to master. A short spot or a cut-down is faster; the exact schedule is written into the quote.
Can you show our real places and product?
Yes, from your photos and footage: they are rebuilt, then approved before animation. Nothing that does not exist is added; an inaccurate shot is redone or replaced with your own footage.
Are the brands in the showcase clients?
No. The campaigns for real brands (Ferrari, Rolex, Air France…) are self-initiated: these brands did not commission them and are not affiliated with them. ORIGINE, VÉRA and LUMEN are fictional brands.